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The service includes web surveys focused on the analysis of the clientele of the subject asset. By taking a picture at recurring intervals it is possible to observe how consumers evolve and how their interests change, along with their sentiment and shopping behavior.
Savills’ “Know Your Client” is an ongoing service provided by the Savills Research Department since spring 2020.
We help Landlords and Asset Managers to answer the question: “how are shops’ and shopping centers’ consumers changing?”
This service arises from the necessity to re-establish the bond with consumers of brick-and-mortar stores which has experienced, during the last year, a great shake. Savills’ “Know Your Client” allows to restore a connection and to gather punctual data on which to structure concrete actions.
Savills Research team offers a tailored service for both the Client and the retail real estate asset; the Research professionals are at your disposal to accompany you in all phases of the process, from the sharing of the questionnaire to the presentation of the results – which are put in context through benchmarking and delivered along with useful insights to arrange strategic action plans.
The Research team is at your disposal also to activate face-to-face and telephone surveys on shopping centers’ or high street shops’ customers.